The facts about our Clients!
This is what the grown-ups say about our business sector and client base:
Sub Categories of Backpacker:
Backpackers: tourist angst/ seek authenticity/ off the beaten track/ long term travel/ tight daily budget – higher gross spend/ in search of life changing experiences/flexibility/meeting other travellers/short term work on green/charity projects with free accommodation and food.
Traveller: mature end of the age bracket (16-30)/travelled previously and experienced/travel for specific reasons to locations/more likely to say in Major Cities around the world/education (language training) or secondary education.
Tourists: sightseeing to specific hotspots/short stay/may include families and groups.
Accommodation Search:
Statistics conclude the following accommodation search characteristics:
Backpackers: 70% book and stay in traditional hostels;
Travellers:19% book and stay in traditional hostels but mainly in budget accommodation and with friends and family.
Tourists: Only 8% book and stay in traditional hostels, mainly stay in budget hotels and other budget accommodation.
Age Groups:
• 16-24 53.5% (Backpackers)
• 25-34 37.4% (Backpacker & Budget Travellers)
• 35-44 3.2% (Tourists)
• 45-54 2.9%
• 55-64 1.7%
• 65+ 1.5%
Identified Accommodation:
• Hostels;
• Listed YHAs for female searches;
• B&Bs;
• Campsites;
• Budget Hotels;
• Apartments;
• Guest Houses (ie Nepal).
Do you agree? Send us your views and comments to info@hostelmania.com
http://www.bigmouthmedia.com
|
View Feed XML